Over the past few years, we have witnessed a paradigm shift in the media and entertainment industry. With the introduction of OTT platforms and the coronavirus pandemic almost putting a stop to conventional cinema hall business, there has been a drastic increase in online viewership. 

According to IBEF, India Brand Equity Foundation, the Indian media and entertainment industry would touch 25.56billion USD by 2022. Moreover, there are also projections that the industry would grow at a 28.6% CAGR over the next four years to emerge as the sixth largest OTT streaming market with revenue worth 2.9 billion USD. 

In such a scenario, OTT platforms are likely to be the future of the Indian media and entertainment industry with its diverse and growing audience. Such an explosion of OTT (over-the-top) and VoD (video-on-demand) platforms across India has unfolded a whole new chapter in the history of content localization. 

Not only do these platforms produce original content in huge volumes, but they also acquire a lot of content from several international suppliers. However, the localized content consumption and profitability within India have reached the extent that these giants have even started offering content in regional languages. 

Streaming giants like Amazon Prime, Netflix, and Hotstar are ensuring that their viewers across the country can enjoy their content in multiple languages as part of their business strategies.

Changing the dynamics of the media and entertainment industry is more critical than ever especially when there has been a rapid disruption in content creation, distribution, and monetization. 

Yet, the biggest challenge the industry is facing is the shortage of the right talent.

With the media and entertainment industry getting increasingly competitive, its future is all about cutting-edge talent and technology to deliver high-quality content within a fast turnaround time. 

YouForrte is one such talent marketplace, quoted as among the best YouTube alternatives unblocked, aims to move beyond conventional demographics to bolster creativity and encourage talent. 

What is YouForrte?

YouForrte is a freemium platform, and unlike other social media platforms, it strives to bridge the gap between talent seekers and professionals in the media and entertainment industry. 

It aims to aid talents in their quest to increase their reach and network by offering them a shared space to display their skills or talent. They can also increase their ratings with the number of claps and shares on the content that they post, all of it in the comfort of their homes. 

It acts as a live repository for creative content and offers seekers, who are increasingly investing in original content or licensing, easy access to talented local professionals. 

In a nutshell, if you are asking what is YouForrte, let's say, it is a gateway for young talent to increase their reach and presence while granting talent seekers a dedicated platform to get protégés.

Why Should Users Register on YouForrte?

If we are talking about YouForrte vs other platforms, then the most significant difference is YouForrte is a dedicated place for talent seekers and creative content creators. It brings potential casting directors and talent to the same platform. That's what makes YouForrte different from other social media platforms.

The primary reason we consider YouForrte among the best YouTube alternatives unblocked is that they promote talent who seek to enter the media and entertainment industry but don't have the right resources or networks. Nonetheless, with YouFortte, talent is the only thing you need to realize your goals!

Their BD team closely works with local clubs, event organizers, music studios, casting directors, dance and music reality shows, art colleges and schools, and media and production houses. Not only can they discover you and your talent on the platform, but YouFortte also allows them to post their requirements for free. It means that users can take a look at their content needs and reach out to them for any future potential collaboration. 

The Benefits of Joining the Platform

Even though India has several social media platforms, talents across the country are still struggling to be discovered, especially after the ban of TikTok, the king of short video platforms. 

But why has it happened? We believe that the primary reason is that the existing platforms are not addressing the trust and authenticity issues. The main strength of TikTokers was they were raw, unfiltered, and authentic. That's what made them inclusive. Whereas on the other platforms, most users' digital identity supersedes their real ones (e.g.Instagram's Reel). YouFortte is bridging the gap with its video-first model. It allows users to feel comfortable and be their authentic selves. It offers them a shared platform to showcase their talent and not to be bothered with filters, aesthetics, or a nice-looking backdrop. 

And, as the country is seeing a surge in demand for virtual entertainment, YouFortte is empowering people from everywhere not only to display their talent but also to capitalize on it. The team aims to build a reliable community of talented people from diverse backgrounds and offer them a common platform to display and monetize their craft. 

YouFortte has adopted a unique and distinct strategy as a talent marketplace for the media and entertainment industry. It is solely focused on enhancing talent and career mobility for the Indian youth. 

The platform operates on an evolutionary model that seeks to build greater value by blending career, talent, engagement, productivity, and innovation. 

Once registered, you will get the opportunity to increase your network. You will also get an exclusive list of prominent people in the media and entertainment industry along with their talent needs. On the other hand, talent seekers can find users ranging from amateur level to professional level and connect with them according to their content requirements.

YouForrte offers creators and talent seeks both an opportunity to collaborate at no cost. Users can increase their visibility by offering their crafts to a large audience. The platform also features the top trending content on the portal, offering a much higher viewership.